AI Marketing

What you'll be able to do

You will be able to use AI across a marketing workflow without producing the generic output that is now instantly recognisable — research and positioning, campaign concepts, copy that sounds like your brand rather than everyone's, and analysis of what performed.

The specific skill is voice. Most AI marketing copy fails because the prompt never described who is speaking; you will finish with a reusable brief that makes output sound consistently like you.

Who it's for

Marketers, founders doing their own marketing, and freelancers who need to produce a lot of quality output without a team. No technical background required.

Who it isn't for

If you are looking for a tool that publishes content automatically, this is not it, and we would argue against it. The material assumes a person reviews what goes out.

What you'll need

Any AI chat tool on a free tier. It helps enormously to bring a real brand and a real campaign — the exercises are built to be done on your own work rather than on a fictional example.

How it's taught

Practical rather than theoretical, and honest about limits. Some marketing tasks AI does well — variation at volume, first drafts, structured analysis, research synthesis. Some it does badly — original strategic insight, anything requiring taste, and anything where being wrong is expensive. The course says which is which rather than claiming everything is a use case.