AI SEO & Search Visibility

What you'll be able to do

You will be able to use AI across an SEO workflow without producing the mass-generated content search engines now actively demote — keyword and intent research, briefs that produce genuinely useful pages, on-page optimisation, and the internal linking that makes a set of pages behave like a site.

You will also understand where AI-assisted SEO crosses into scaled content abuse, which is a policy line with real consequences rather than a matter of taste.

Who it's for

Marketers and site owners doing their own SEO, and content teams producing at volume who want to use AI without damaging the site.

Who it isn't for

If you are looking for a way to publish hundreds of AI-generated pages quickly, this course explicitly teaches against it. That approach worked briefly, is now detected reliably, and the penalty applies to the whole domain rather than the pages involved.

What you'll need

A site you can edit and access to Search Console. Any AI chat tool. The audit exercises are done on your own site, which makes them considerably more useful.

How it's taught

Every technique is paired with what it looks like when overused, because the difference between AI-assisted SEO that works and the kind that gets a site penalised is mostly a matter of degree. The material is built around the current reality that search engines evaluate whether a page is useful, not whether a human typed it.