Plan a Month of Content Without Burning Out

Steps

1. 01Choose four themes you can defend

   Pick four topics you have genuine knowledge or opinions about. Four, not ten: repetition is what makes an audience associate you with a subject, and ten themes is indistinguishable from none.

2. 02Generate angles inside each theme

   Each theme gets several treatments — a how-to, a contrarian take, a mistake you made, a comparison, a beginner explainer. Angles inside a theme compound; unrelated topics do not.

   Prompt Copy

   Theme: [one of your four]
   Audience: [who reads this]
   My actual experience with it: [two lines]
   
   Give me 8 different angles on this one theme: how-to, contrarian, a mistake and its lesson, a comparison, a beginner explainer, a myth corrected, a checklist, a short case study. One line each. Ground them in my stated experience — do not invent expertise I did not claim.

3. 03Map angles to a calendar

   Distribute so consecutive posts are not the same format. Two how-tos in a row read as a series; four read as a rut. Leave two slots empty on purpose for whatever happens that month.

4. 04Add the repurposing pass

   For each substantial piece, plan the derivatives before writing: the short version, the visual, the reply-to-a-question version. Planning them up front changes how you write the original, which is the whole benefit.

5. 05Batch the drafting

   Draft all posts for one theme in a single sitting. Context switching between unrelated topics is where the time goes, and a model already loaded with one theme's context produces better second and third drafts.

If you want to go further

• Add a monthly review comparing what you planned to what you published
• Build a swipe file of the angles that performed best

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