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Creative Testing Systems (Not One-Off Tests)

ChatGPTMarketing From a course

Scaling accounts run a creative system: a backlog of angles ranked by hypothesis strength, batches of 3-5 new creatives weekly, and a kill/scale rule applied without emotion (e.g., kill under 0.8× account-average CTR after 2k impressions; scale winners into new formats).

The prompt

Maintain my creative backlog. Here are past results: [PASTE angle → CTR/CPA table]. Rank remaining untested angles by likely performance given these results, generate 3 new creatives for the top angle (hook + primary text + headline), and state the kill rule I should apply.

What to replace

Swap these placeholders for your own details before running the prompt:

  • [PASTE angle → CTR/CPA table]your own value

Pro tip: Decide kill/scale thresholds before launching a batch — rules made after seeing results are just feelings.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [PASTE angle → CTR/CPA table] with your own details — the more specific you are, the better the output.
  3. Paste it into ChatGPT and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

Creative Testing Systems (Not One-Off Tests)

Module 3 — Advanced: Creative Systems & Scaling · AI Ad Manager

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