Original Insight: The Thing AI Can't Fake
AI averages the internet; audiences reward what the average doesn't contain — your data, your contrarian take, your first-hand story.
The prompt
Interview me to extract original material for a piece on [TOPIC]. Ask me 5 questions, one at a time, digging for: a first-hand experience, a number I know that others don't, and an opinion I hold that most in my field would push back on. Then propose the piece's angle built around my answers.
What to replace
Swap these placeholders for your own details before running the prompt:
[TOPIC]your own value
Pro tip: One original ingredient per piece is the minimum bar — no ingredient, no publish.
How to use this prompt
- Copy the prompt using the button above.
- Replace [TOPIC] with your own details — the more specific you are, the better the output.
- Paste it into Any model and run it.
- If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.
Learn the technique
Original Insight: The Thing AI Can't Fake
Module 5 — Expert: Editorial Quality at Scale · AI Content Creation
Related prompts
Killing the "AI Voice"
Generic AI writing tends to over-use certain patterns (excessive "moreover," perfectly balanced sentences, hedge-everything tone).
Hugging Face (Stable Diffusion)Structuring Image Prompts
Good image prompts (for DALL·E, Stable Diffusion / Hugging Face models, Midjourney-style tools) generally follow: Subject -> Setting -> Style/medium -> Lighting/mood -> Composition/technical details..
ChatGPTOne Article, Five Formats
Turn a single long-form piece into a newsletter blurb, Twitter/X thread, LinkedIn post, Instagram caption, and short-form video script — with one well-structured prompt..
ClaudeBuilding a Reusable Brand Voice Prompt
Instead of re-describing your tone every time, create a single "voice block" you paste at the top of every content prompt.
ChatGPTBatch-Creating a Week of Content
Once you have a voice block and a topic, you can generate a whole content calendar in one structured request — then refine individual pieces..
ClaudeThe Two-Pass Edit: Structure Then Line — Claude
Professional editing is two separate passes: a structural pass (does the argument build? is anything missing or redundant?) and a line pass (rhythm, word choice, cuts).
Topics
Related across the site
AI Ad Manager
Generate ad copy variants at scale, brainstorm targeting angles, and use AI to analyze ad performance data for Google and Meta campaigns.
AI YouTube Management
Script videos faster, write titles and thumbnails that actually get clicked, and use AI to plan a channel content calendar and read your analytics.
Fine-tuning
Fine-tuning continues training a pre-trained model on your own examples to specialise its behaviour. It is the right tool for teaching consistent style, format or classification behaviour — not for adding knowledge.
Multimodal model
A multimodal model accepts or produces more than one type of data — commonly text plus images, and increasingly audio and video. It processes them in a shared representation rather than through separate pipelines.
Prompt injection
Prompt injection is an attack where malicious instructions hidden in content the model processes override the developer's intended behaviour. It is the most serious unsolved security issue in LLM applications.
The Wrong Chart Challenge
Deliberately visualise the same data four wrong ways to learn why the right one is right. Faster and more memorable than reading chart-selection guidance.