AI for Marketing

Why this order

Voice before volume. The track starts with defining how your brand sounds because everything after it is a multiplier — and multiplying output that sounds like everyone else's just produces more of it faster.

Analysis is deliberately last. Reading performance data is only useful once you have produced enough to have a signal, and optimising a campaign with three data points is superstition.

How long it takes

Six to eight hours, done against a real brand and a real campaign. The exercises are built to produce work you use rather than examples you discard.

How you'll know you're done

You have finished when you have a brief that reliably makes AI output sound like your brand rather than generic, and when you can hand it to someone else and get consistent results. If it only works when you are the one running it, the brief is still in your head rather than on the page.