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AI-Assisted Positioning Statements

ClaudeMarketing From a course

Positioning comes before copy: who it's for, what category you're in, what alternative you replace, and the one difference that matters.

The prompt

Using April Dunford's positioning components, generate 3 distinct positioning options for [PRODUCT]. For each: target segment, market category, main alternative, key differentiator, and the risk of this positioning. Then paste-in competitor homepages tell me which option is least crowded: [PASTE COMPETITOR COPY]

What to replace

Swap these placeholders for your own details before running the prompt:

  • [PRODUCT]your own value
  • [PASTE COMPETITOR COPY]your own value

Pro tip: Ask for the risk of each option — positioning that has no risk is positioning that says nothing.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [PRODUCT], [PASTE COMPETITOR COPY] with your own details — the more specific you are, the better the output.
  3. Paste it into Claude and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

AI-Assisted Positioning Statements

Module 4 — Advanced: Positioning & Funnel Strategy · AI Marketing

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