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Finding Your Audience's Real Language

PerplexityMarketing From a course

Before writing copy, use AI to mine the language your audience actually uses — their complaints, objections, and desires — so your copy sounds like them, not like a brochure..

The prompt

Find recent (last 12 months) online discussions, reviews, and forum posts where people talk about problems with [your product category]. Summarize the 5 most common complaints and quote the exact phrases people use, with sources.

What to replace

Swap these placeholders for your own details before running the prompt:

  • [your product category]your own value

Pro tip: Copy that mirrors your audience's own words converts better than copy that describes your product from your own point of view.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [your product category] with your own details — the more specific you are, the better the output.
  3. Paste it into Perplexity and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

Finding Your Audience's Real Language

Module 1 — AI-Powered Market Research · AI Marketing

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