AIDA and PAS Prompts — Claude
AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) are proven copy structures.
The prompt
Using AIDA, write a 4-part cold outbound email for [product] targeting [ICP]. Keep each part to 1-2 sentences. End with a low-friction CTA (not "book a call" — something lighter).
What to replace
Swap these placeholders for your own details before running the prompt:
[product]your own value[ICP]your own value
Pro tip: Name the framework explicitly in the prompt — models trained on marketing writing recognize AIDA/PAS/4Cs and structure output accordingly.
How to use this prompt
- Copy the prompt using the button above.
- Replace [product], [ICP] with your own details — the more specific you are, the better the output.
- Paste it into Claude and run it.
- If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.
Learn the technique
AIDA and PAS Prompts
Module 2 — AI Copywriting Frameworks · AI Marketing
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